Why Underwrite with KPSQ?
KPSQ is a non-commercial, listener-supported station that thrives on community partnerships. Unlike traditional advertising, underwriting provides unique benefits:
✅ Builds trust and goodwill among listeners who value local support.
✅ Enhances your business image with FCC-compliant on-air recognition.
✅ Expands awareness through website and social media mentions.
✅ Supports an essential community resource without government funding.
Underwriting with KPSQ is an investment in Fayetteville’s cultural and civic life while increasing visibility for your business.
How Does Underwriting Work?
The FCC permits businesses to underwrite non-commercial stations like KPSQ but prohibits traditional commercial advertising. Underwriting announcements:
✔ Identify but do not promote.
✔ Avoid calls to action (e.g., “Call now,” “Visit today”).
✔ Use neutral language (no qualitative words like “best” or “largest”).
✔ Do not mention prices, sales, or promotions.
✔ Are 10-30 seconds in length and pre-recorded.
Example Announcements
🚫 Prohibited: “Speedy Lube – where you can get a 10-point oil change for just $12.99. Stop in today!”
✅ Permitted: “Support for KPSQ is brought to you in-part by Speedy Lube, located at 115 Main Street in Fayetteville. Speedy Lube provides oil changes, tune-ups, and minor vehicle maintenance. Our thanks to Speedy Lube of Fayetteville, 479-521-0000.”
Underwriting Plans
Program Underwriter
💰 $325 for 6 months | $520 for 12 months (Save $130!)
🔹 One 15-30 second mention per show (4-5 per month).
🔹 Choose a specific program to support (subject to availability).
Station Underwriter
💰 $150 per month | $1,440 per year (Save $360!)
🔹 12 on-air mentions per month (15-30 seconds each).
🔹 Aired throughout the day (6 AM – 12 Midnight) or during preferred time blocks (as available).
Sponsor (Individuals Only)
💰 $30 per announcement
🔹 Two 10-20 second announcements for special occasions (birthdays, anniversaries, milestones).
🔹 Must be scheduled at least two weeks in advance.
🔹 Not available for businesses or organizations.
Donor
💰 Any contribution amount is appreciated!
🔹 Recognition on-air (unless opting for anonymity).
🔹 Donations help fund equipment, operations, and repairs.
Premium Donor Levels
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Announcer’s Circle – $250 per year
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Director’s Circle – $500 per year
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Producer’s Circle – $750 per year
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Manager’s Circle – $1,000+ per year
All underwriters receive a mention on KPSQ’s website and Facebook page!
Our Coverage
KPSQ’s primary broadcast area includes all of Fayetteville and parts of the surrounding region. We also stream our airwaves online and on some radio streaming apps!
Get Started Today!
📄 KPSQ: An Explanation of Our Underwriting Program (highlighted for speed-read)
Ready to make an impact? Let’s work together to amplify your reach while supporting independent community radio.
Once you’ve filled out the underwriting contract, email it to underwriting@kpsq.org and we’ll be in touch.